Popularising the website on the internet is called Digital marketing.
Why Digital Marketing?
The google ranks those websites first which follow google guidelines. If we do Digital marketing based on the Google guidelines then your website will be listed on the first page of Search Engine Result Page (SERP).
Generally People don’t go to 3rd or 4th page in Google SERP, In fact, those who can get their website on the first page can get the customers. Because they are easily considered by the customers as the best service or product provider.
So if you want more number of clients then, you need to do the digital marketing for your website or find a good Digital Marketing Company.